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Product:
Nichenomics
Website:
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Brief Description:
Nichenomics is an eBook that lays out a proven business model for generating large amounts of targeted web traffic to your niche websites.
Review:
I have a confession to make.
I am so, so bored with seeing and reading the word 'niche'!
I truly, honestly wish that someone somewhere would come up with another word that could be used instead, something original, exciting and new.
Something that is everything that the word 'niche' is not, in other words.
So, the title of this eBook, Nichenomics was not a good starting point for me.
I almost want to dislike it even before I began reading it.
Nichenomics could have been the best book ever written about anything in the whole history of mankind, and yet, it would be very hard for me to acknowledge it because it used the word niche.
There's nothing actually wrong with the word itself.
It's just that the vast majority of products that hit the market with the 'n' word in the title would rate somewhere between poor and awful in terms of usefulness. At least from what I have read. Most of them have been a complete waste of my time.
I assumed that Nichenomics would be the same, full of marketing tactics that ceased to be effective a year to eighteen months ago after its release. I figured that Nichenomics would be full of links to fly-by-night sites that were no good anyway and....well, you get the picture.
The saddest thing about all of this is that the idea of marketing to a niche is a very sound one that cannot be denied.
If you are have a product that would be of interest to a particular marketplace, then you must have some way of targeting those potential customers, getting them to your site and giving them a chance of buying your product.
If you sell aquarium supplies from your site, for example, you won't make many sales if the vast majority of your site visitors are interested in golf or learning Japanese.
Until quite recently, this did not necessarily present a major problem.
You could buy an ad through the Google Adwords program for your aquarium site for perhaps $1.00, and that ad would only appear on websites on the same topics - fish keeping, fish food, aquarium supplies and so on.
Thus, all of the people who saw your ad would already be interested in what you are selling, and, if they visited your site, then the chances of making a sale were good.
In other words, these were targeted visitors.
Then, Google changed the Adwords pricing structure.
Now, the same ad costs $5.00.
And when the traffic doesn't convert you are out $4.00 more visitor. This has made it extremely difficult to make a decent buck with advertising.
So, Nichenomics, which claims to offer a genuine sensible alternative method of driving targeted visitors to your sites, for free, had got to be worth reading - despite the title using the dreaded 'n' word.
The first thing to say about this 49 page ebook by Daniel Bow is that the author does not waste a single word.
It is concise and straight to the point, which is always a major plus. Maximum knowledge in minimum time is always a good start.
Second (and this is where I started to warm to this report), within a few pages, the author highlights what I have always thought is the major disadvantage of most niche marketing system manuals that I have read.
Most guides do not seek to give a competitive advantage over the other people in your market. They normally rehash the same niche marketing garbage, leaving the reader with the same information everyone else has. The problem is, if you are reading one of these ebooks, you clearly don't want to be the same as everyone else. You want an edge!
Particularly if you are selling products that you did not create myself, as an affiliate (which is what most niche marketers are doing) then the chances are that you are not the only one doing so.
In this situation, you want an advantage over other marketers.
You want to be better, to be ahead of the curve, rather than half way around it. You need to know how to be at the front of the field, rather than in the pack tagging along behind!
Nichenomics tries to address this problem, by using a few angles that I had not come across before. That, in itself, is a major achievement in a market that is so saturated with 'experts' in niche marketing!
The author highlights a method of niche marketing that he calls 'First Punch' that makes perfect sense to me.
Indeed, it makes such good sense that when I tell you exactly what it is, you'll likely go 'yeah, obvious - duh!!'
But, I'd be willing to bet the down payments on a very large beachside condo that less than 5% of all niche-marketers actually do this (which is possibly one reason that 95% of affiliate marketers fail).
You need to get the 'First Punch' in!
That is, you need to be marketing a new niche product before anyone else does.
There is your competitive advantage, your 'unique selling point', in a nutshell.
By the time your email inbox is stuffed with mail telling you that you should be buying this product or that product, it's already 'out there', and the chances of you making big money selling it are already pretty close to zero. It's already too late.
Nichenomics recognizes this, and sets out a very simply structured plan to help you find these products days, perhaps even weeks, before they hit the big time.
The 'First Punch' method then goes on to tell you exactly what to do with this knowledge and how to make good money from it, before everyone else jumps on the bandwagon.
Now, be honest, not everything in the Nichenomics manual was entirely new to me, and I would guess that the same might be true for you too.
With so many people creating niche marketing products, it would probably be almost totally impossible, in fact, to produce anything that is totally original.
Nevertheless, the 'First Punch' method on its own makes this a very valuable weapon for the armory of any niche marketer who is serious about making good money online from selling other peoples products into their niche.
The detailed step-by-step process plans that show exactly how to set up all the various individual parts of the Nichenomics system are very good too.
They would be perfect either for internet marketing beginners or for people like me, who are not always as organized as they could be.
Again, perhaps there is nothing devastatingly original about it, but by setting everything out in a 'first you do A - this is how', 'then you do B, like this' manner, everything is made extremely simple for you to take action on the plans you are reading about.
This can be a massive 'push in the back', to move you from reading about it to actually putting the plan into action.
This is another reason why I think that Nichenomics is probably a tool that every niche marketer should have in their bag.
Even before the prices skyrocketed, using PPC advertising like Google's Adwords was always a short sighted traffic strategy, albeit a very successful one for many marketers.
Every time someone visited your site from a PPC advert, you paid. That's how the system works.
It follows that, once you stop paying, then the ad and the visitors stop too.
The Nichenomics system appears to be a more stable and long-term approach to developing a successful web traffic strategy.
Indeed, used correctly, the traffic driven to your site by using a system like Nichenomics should keep growing as your sites mature.
And, of course, the fact that this traffic does not actually cost anything in monetary terms is a huge bonus as well, although, by my definition at least, it is NOT free, as it will cost you time to get everything set up and working properly.
Nevertheless, Nichenomics is a perfect strategy manual for internet marketing beginners looking to make a big splash in their own particular niche, and for those who are more experienced, looking for one or two fresh, exciting ideas and angles.
Conclusion:
Nichenomics, despite the dreaded 'n' word in the title, represents a very thorough, common sense approach to niche marketing.
It contains some pretty original thinking in the presentation of the 'First Punch' marketing strategy, and that, in itself, is a huge achievement, given the incredibly high levels of competition for new niche marketing products.
The book also lists some great resources, not all of which I had seen before. The majority of these will themselves provide very good value to any marketer involved in niche marketing.
Above all else, following the step-by-step instructions for getting everything set up and selling a product found using the 'First Punch' method would give both experienced and beginner niche marketers alike a great chance of success. And that is without spending any money on expensive PPC advertising.
For those reasons alone, I would recommend Nichenomics to anyone genuinely interested in maximizing their returns from niche marketing, without spending large amounts of cash to make it happen.
Rating: 
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