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Product:
Glyphius
Website:
Click Here
Brief Description:
Software that allows you to test your advertising copy against a huge database of existing advertising, so that you can see how effective your copy is and then improve it as necessary
Review:
Have you ever paused to consider how important advertising is to your business, whether you operate online or in the real world?
If your advertising sucks, then it will not pull the customers to your store, or visitors to your website. Without those customers or visitors, you will sell squat.
You sell squat, then your business is never going in any direction other than down the drain.
So, how important is your advertising? It's the single, most critical factor in dictating whether you are a success or a failure.
There are two problems with advertising however.
First, writing great advertising copy is a specialized skill, almost a dark art. It is notoriously difficult to write killer adverts that will convert the maximum number of viewers into buyers and customers.
That is why advertising agencies can charge fees that might seem totally ridiculous, if viewed in isolation.
If an advert costs $1,000 to create, and it brings in sale revenues of $500, that is expensive. If, however, the same advert generates sales of $100,000, well, it's just become a bargain, without the price actually changing one cent.
Second, the only way to really know whether and advert is good or bad is to pitch it out there into the marketplace, to see how it performs.
Indeed, most folks marketing on the internet, in particular, recognize this fact, which is why some of the biggest names in the industry are constantly split-testing their ads.
They create two or three versions of the same advert, perhaps changing only one or two words per version, embed each with some form of identifier, and then pitch them out to the market to see which version does best.
This is a very simple but effective technique that many experts will recommend, and I know from my own split testing efforts that it certainly does work. The problem is that it is also a pretty wasteful strategy as well, and, trust me, knowing that you are wasting money hurts.
Say you create three versions of your advert for testing purposes and you decide to test them using Google's Adwords program.
Every time a potential customer clicks on your advert, you pay, and, in this example, let's say that every click costs you $0.25.
You 100% know that one of the three will do better than either of the other two, generating more viewers and making more sales.
And when one version of the advert does exactly that then you will almost certainly find yourself wondering why you wasted US$0.25 for each click through to the adverts that converted less well, when you could have spent exactly the same on getting more people to view the good advert and thus, made more sales.
So, in a nutshell, there is the problem with every word of advertising or sales page copy that you ever produce.
You think that it is great, a surefire winner, but you don't know that, and the only way to test the strength or weakness of your ideas is to deliberately set out to waste money testing them.
What would you say if I told you there was a solution that would enable you to run a statistical test that would give you a definite answer on just how good your copy was, or is, before you spend one single cent in the marketplace? That would be good, wouldn't it?
Well, the great news is that there actually is such a solution in a neat little software program called Glyphius.
Basically, Glyphius is a massive database of proven top-selling adverts from the Clickbank marketplace.
It is a collection of words and phrases that have been proven to sell.
A collection of words and phrases that it then lets you compare your own efforts to, in order top pre-test the advertising copy that you plan to use.
You simply copy and paste your advertising copy into the program, and it will give you a score for what you have written, almost instantly. The higher your score, the more effective your advert is likely to be, based on the past performance achieved by the thousands of existing adverts in the Glyphius database.
Certain words that are featured more regularly in higher selling sales letters are given higher weighting or scores.
On the other hand, words that are featured in less profitable sales letters and advertising are given lower ratings or sometimes even a negative score.
Let me use a simple example to illustrate exactly how Glyphius works.
I take a simple phrase and copy/past it into the software 'window'. Let's use:
'I found this great pen for sale on eBay.'
That gets me a score of 121 points. However, 'found' is a big negative word with a rating of -19, so let's change it to 'discovered'. Now we score 169 - a huge improvement.
Insert 'to buy' instead of 'for sale', and the score drops back down again, showing that this version of the advert is statistically less likely to make a sale.
So, Glyphius will certainly help you streamline your advertising efforts, and allow you to pre-test any and all advertising and sales copy that you plan to use, in a relatively scientific manner. It will remove a great deal of the guesswork from your sales copy.
I would personally recommend, however, that you do not use Glyphius in isolation.
In my own testing, I have found that I can achieve far more reliable and usable results when I use Glyphius at the same time as using other tools and resources.
For example, there is no top score that you can achieve when using Glyphius.
Sure, you try several variants of your own copy, it will retain your best effort, but your score is calculated against some kind of average score across the whole of the database retained within the program. There is no absolute score against which you are rated.
So, I try to keep a list of the top performing headlines in my chosen marketplace to hand when using Glyphius, so that I have a much clearer idea of what it is that my advert is really being compared with.
This allows me to take the Glyphius rating, showing how I compare against an average of all 10,000 adverts in Clickbank, and then, to go one stage further, by comparing it with only the top performers.
I would recommend that you should try to so the same. Simply run a Google or Yahoo search for killer headline lists or something like that, and take advantage of any free resources that you might find.
The second thing that I would recommend to any Glyphius user is, keep a file on your PC with all your best headlines and advertising copy in it.
Every time that you create copy that Glyphius likes, save it.
This will build into a file full of great starters over time, simply because the same or similar copy can often be used in many different markets for a wide range of products.
Plus, while some killer headline lists are free, many are not, so you might be able to sell the list as well.
Conclusion:
After trying Glyphius for a short time only, I can already see that it one of the most fun little software programs that I have used in a long time, and that could be a problem.
There would definitely be a temptation to keep on playing with it, trying to beat your best score, long after doing so actually ceased to have any real purpose.
Balanced against that, however, is the fact that Glyphius will save you lots of money you might otherwise have wasted spilt testing adverts that really never stood any chance of success, anyway.
It will definitely help you create better advertising and sales copy, and you will learn to be better at it at the same time.
Who knows, one day you might get to be so good that others will pay you for your services. If you do, using Glyphius will have been a very significant bound along the road that carried you towards that success.
An excellent tool, literally a priceless asset, and great fun too.
Now, where did I put that thesaurus...
Rating: 
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